With the improvement of living standards, people pay more and more attention to physical health and the beauty of body shape, and for this reason, investment in bodybuilding is also increasing. The development of China's fitness equipment industry began in the late 1980s. With China's accession to the WTO and the success of Beijing's bid for the Olympic Games, favorable conditions and development opportunities have been provided for the development of the fitness equipment industry. The continuous expansion of the fitness team has brought strong business opportunities to fitness equipment manufacturers. While China's fitness equipment industry is developing rapidly, some problems are also increasingly exposed. In particular, there is a lack of well-known brands in the international market, and the added value of products is low. At the same time, compared with the international advanced level, many Chinese manufacturers are still in the stage of imitation production, and their product research and development and technological innovation capabilities are insufficient. In the consumer field, compared with developed countries such as Europe and the United States, the penetration rate of fitness equipment products in households and the per capita consumption for fitness are still very low.
Therefore, China's fitness equipment industry enterprises must seize the new development situation, increase scientific and technological innovation, strive to improve product quality, strengthen independent research and development capabilities, and relevant departments should formulate unified technical safety standards for fitness equipment as soon as possible and strengthen after-sales service. Only in this way can we be invincible under the new situation.